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How Retail Loyalty Programs Generate Customer Data

Every loyalty card scan feeds a detailed portrait of a shopper. Here is how retail loyalty programs collect customer data and how retailers use it.

Lena Fischer

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The rollback would cut the 2031 fleetwide target by more than 30 percent. Who benefits, and in which quarter, is the open question.

Lena Fischer

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Small candy counters survive on margins big chains cannot match — and on habits big chains cannot copy.

Lena Fischer